How to convert website visitors into customers

Updated: Jul 30, 2021



The more time people spend on your website, the higher their chances of converting. So how can you make sure they stay on for as long as possible? First and foremost, communication is key.


When it comes to conversion rates, content that speaks to a customer’s needs will drive them to take action and convert faster than anything else- even better if what you offer aligns with an unconscious need felt by the visitor (e.g., security).


In other words, we want our visitors to feel like they have found what they were looking for in order to keep browsing around and increase conversions! If this sounds interesting or if you would like help speaking directly towards your audience's needs online, reach out today so we can help.


  • Visitors want to know if they can get the answers to their questions right away.

  • Visitors want to know if their problem could be solved right away

  • Visitors want to feel safe when they share information on a website


The chart below shows how much longer people spent on my website, understanding this gave me a different perspective about how to improve my communication with my visitors.



Because if I don't communicate very well about my service and the benefits clients would get when they choose to work with me, they won't take action when they land on my website.


Imagine walking in a store to buy organic olive oil and the Ailes signs don't show where to find it. You will have three choices, asking for help or keep on looking or visit a different store


The same is true when visitors land on a website that does not communicate toward their needs they quit and visit a competitor's website to find help



When we communicate our message to the client's problem, solution and result we win


Let's say you're a Family Therapist, you want your new website to bring more clients in, it pays well when you spend time researching for a message that is focused on

  • Identify painful problems

  • Offering a solution

  • Results ( what they will get when they choose to work with you)


Website visitors focus on getting what they want after they land on a site, so if the home page is not about them and what could solve their problems they don't book a session



The message should be focused on three parts -- the problem, the solution, and the results in order to create a simple story that paves the road for new customers to come to you.


The problem is the hook. if a story does not have a problem, the story never get started


Stating the problem first will increase the perceived value of the solution you offer.


The result is the final part of your message, tell your visitors what they will get when they choose to work with you.


Here is an example of a message that communicates with website visitors in 3 parts


Nearly 17% of new married couples start experiencing unhappy relationships after two years of living together, at your marriage solution, we offer full support to a happy relationship.

Call Us Today to schedule your first appointment with Dr. Your Name

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